Match Analysis Expands Global Operations
Match Analysis brings state of the art video and technical analysis tools to the European Professional Football marketFor Immediate Release: May 14, 2012
EMERYVILLE, CA — Match Analysis today announced that as part of its continued growth and global expansion, it has opened operations in the United Kingdom. The expansion is part of a broader strategy that allows Match Analysis to focus and respond comprehensively to the needs of the global market. Having dominated the North American market for the past decade, the move into Europe represents a critical strategic milestone for Match Analysis. Stimulated in part by the increasing requests from clubs and federations across Central Europe as well as by Match Analysis’ recent launch of Mambo Studio 5, the group has opted to accelerate its global expansion plans. Mambo Studio 5 which features unique panoramic full field video, portable player tracking, TruView integrated visualizations, full touch screen support and next generation fitness data fulfills an existing unmet need in Europe for improved analytical tools and has been extremely well received in early trials across Europe. The opening of the UK operation also coincides with further announcements by Match Analysis regarding a number of key hires across the business in both North America and Central Europe. “This is an extremely significant development for Match Analysis, and we are very excited to be able to bring our solution to the broader international market,” said president and founder Mark Brunkhart. “Match Analysis’ move into Europe coincides with other recent market developments that are presenting clubs with fewer options, greater risk, and a diminishing competitive advantage using traditional tools. We have begun receiving many requests from European clubs and federations seeking that next step in performance analysis. We are simply responding to a longstanding unmet need and looking forward to the opportunity to introduce Match Analysis’ market leading solutions to some of the most formidable practitioners of football in the world.” About Match Analysis Match Analysis is the market leader in high performance analytical tools for professional football (soccer). Over the past decade, Match Analysis has worked with almost every major club in North America, as well as 50 professional clubs around the globe. The business has also delivered to broadcasters and media outlets including the New York Times as the official partner for the 2010 World Cup. In 2011, Match Analysis clients included all 18 Premier Division clubs in Mexico, eleven MLS clubs, the United States, Mexican, and Canadian National teams, and a wide array of college and amateur sides. Match Analysis offers a comprehensive suite of tools and services including video indexing and archiving, statistical analysis, live data collection, player tracking, and fitness and performance analysis. www.matchanalysis.com.