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News

New York Times Chooses Match Analysis for World Cup Data and Analysis

June 17, 2010

EMERYVILLE, California - Northern California-based Match Analysis has signed an agreement with The New York Times (http://www.nytimes.com) to provide real time data, statistics, and analysis for every match of the 2010 FIFA World Cup™.

After more than a decade supporting professional soccer clubs and leagues with its video and statistical analysis products, Match Analysis is providing data to The New York Times, a leading innovator of info-graphics, to deliver a unique fan experience that includes the first public glimpse of Match Analysis's compendium of soccer information and insight.

Under the agreement, The Times will receive a continuous stream of World Cup match, player, and team data instantaneously from Match Analysis's Emeryville office that will be used to feed The New York Times's Web sites, SMS text alerts, and print edition.

As part of this project, the New York Times graphics department has developed a unique match tracker that will provide an interactive look at how every game is playing out. The Times's graphics department recently was awarded the prestigious 2009 Cooper-Hewitt National Design Award for Communication Design.

Match Analysis data will be featured on the Web site home pages of both The New York Times Global and U.S. Editions. The sites will be updated continuously throughout every match, and Match Analysis data will be available within seconds of real time.

"We're proud to be working with The New York Times on this project," said Mark Brunkhart, President, Match Analysis. "Previously, our data was available only to individual coaches, teams and scouts. The Times is an innovator and a perfect partner to give fans a first look at our data which, until now, only top-tier pros have been able to see."

Match Analysis is running a 24-hour tournament command center in Emeryville, CA, where television monitors and computers alike hum in an old-mill-turned-high-tech-loft. Each game is monitored in real time by five analysts using a proprietary high-speed system. Their individual game analysis is then transformed into an extensive library of data on each game - only a fraction of which is being presented as data for The Times.

"We've worked hard to develop the right tools and the right technological infrastructure to analyze the sport, generate meaningful information, and publish it across a wide range of applications and media," said Brunkhart. "We're pleased to have our product debut to fans across The New York Times's platforms."

Match Analysis has worked with every MLS club, every pro club in Mexico's top league, several national teams including Germany, Mexico and Azerbaijan, Women's Professional Soccer (WPS) and some of the top college programs in the United States.

The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.